Pay-Per-Click (PPC) Management Company in San Diego, CA
Segal Media is San Diego’s premier PPC management companies. Through tried and proven strategies, we help businesses reach their target audiences who are actively searching for products and services either locally, or nationally.
Is PPC Marketing Right for Your Business?
It’s estimated that every second, Google processes around 70,000 search queries, and that doesn’t even include alternative search engines like Bing and Yahoo. With pay-per-click (PPC), you can put your business, product, or service in front of thousands of people instantly, making it the perfect fit for just about any company. If you’re wondering whether or not you should include PPC campaigns as part of your new business efforts, make sure to speak to one of our marketing experts.
Photo: Balboa Park in San Diego, CA
The Benefits of PPC Marketing
Search Intent
The main benefit of search engines, is their ability to place your ads in front of consumers who are actively seeking related products. Through keyword targeting, you’ll be able to find your audience, and cash in.
Fast Results
PPC campaigns offer quick results that you’d be hard pressed to find on any other platform. With hundreds of millions of users, and billions of search queries processed each day, there’s a quick turnaround for success.
Consistant Performance
Once your pay-per-click campaigns are dialed in, you can expect consistent results. In fact, with split testing, and optimizations, performance will improve the longer the campaign is being run.
Pay Per Click (PPC) marketing is the fastest, and most effective way to get your brand or business in front of potential customers. With most platforms, it’s fairly straightforward. You build a campaign, create ads, and then pay each time a platform user clicks on your ad. Although, with some platforms, you’ll be paying each time someone views your ad, even if they are scrolling past. Seems simple enough, but with the wrong strategy you could be burning through your marketing budget with little to no success.
It’s important to keep in mind that with PPC marketing, you’re paying for traffic, you’re not paying for sales or leads.
So is PPC right for your business? Absolutely!
When done right Pay Per Click campaigns will help you scale your business time. Unlike organic traffic, you’ll start seeing results immediately, and can quickly optimize your message to fit the needs of your target audience. So what are some of the main benefits of integrating a PPC campaign into your marketing strategy?
- Immediately increase the amount of traffic to your website from relevant search queries.
- Drive traffic to your highest converting pages, increasing your sales.
- Only pay every time someone actually clicks on your link and visits your website.
- Target those who have already expressed interest in your product or service with retargeting campaigns.
- Easy to control your spending to match your monthly marketing budget.
Proudly Serving the Following
San Diego Communities
Carlsbad
Chula Vista
Coronado
Del Mar
El Cajon
Encinitas
Escondido
Imperial Beach
La Mesa
Lemon Grove
National City
Oceanside
Poway
San Diego
San Marcos
Santee
Solana Beach
Vista
Our Proven Pay-Per-Click Strategy
Photo: Pay-per-click development strategy meeting
Marketing Strategy & Goals
Before we start any PPC campaign, it’s important to clearly define your goals. Once we have that set, we take time to develop a clear cut strategy so you can see the highest return on your investment.
Configure Tracking
Once goals are established, we set up accurate tracking to ensure the success of your PPC campaign. This will allow us to measure success, and make adjustments.
Keyword & Audience Targeting
The key to any successful campaign is getting off on the right foot. That means, understanding the keywords and audience that will yield the best results for your business. It’s also the only way to ensure that you don’t burn through your marketing budget with no return on your initial investment.
The Creative Process
The creative process is where we work to develop ads and copy which both represent your brand or business voice, and resonate with your target audience. We run all creatives by you first, and once approved, we move forward.
Landing Page Strategy
Whether you already have a landing page from past PPC campaigns, or need to build one from scratch, we’ll take care of it for you. We’ll also constantly work to optimize your landing page to maximize conversions over time.
Bids and Budgets
Before launch, we’ll need to assess what your monthly budget will be, so we can work on a bidding strategy to maximize your ROI and ensure you are not overspending.
Frequently Asked PPC Questions
1. What is Pay-Per-Click?
PPC refers to an online marketing model in which you, the advertiser, pay PPC platforms each time a user clicks on one of your ads. It’s a favorite model for online marketing because it quickly gets your product or service in front of your target audience, and yields the fastest results.
2. Is PPC Better than SEO?
With Pay Per Click (PPC), you’re paying for traffic and potentially seeing results relatively quicker. If managed correctly, PPC campaigns can be incredibly lucrative, but if managed incorrectly, can be fatal for your business. SEO campaigns typically take longer to see results, but won’t break the bank when it comes to your marketing budget. Both SEO and PPC can help your business grow in different ways, therefore, equally important.
3. How long before you start seeing PPC results?
Unlike SEO, or any organic strategy, you’ll start seeing PPC results as soon as your ads start running. The real work starts before you launch you PPC campaign, during the research and buildout phase.
4. How does PPC bidding work?
PPC bidding is based off of bids that you, the advertiser, set in your campaign. However, that may not be how much you’ll end up paying for each click. The ad network will then compare your bid to those of other advertisers, look at the quality of your ad, how likely users are to click on it, and a number of other variables to determine how much each click will cost.
5. Can you manage PPC campaigns on your own?
You can, although, it’s not advised. For starters, running PPC campaigns is time consuming, and requires both creative and analytical skills. The PPC landscape is also always evolving, and it’s easy for beginners to make mistakes that can end up costing them tens of thousands of dollars.