Local Search Engine Optimization (SEO) Company in San Diego, CA
Segal Media is San Diego’s top Local SEO agency because of our results. Through tireless testing, and precise execution, we consistently help our clients jump to the top of local search results. Learn how we can help drive organic traffic from local audiences to your site today.
Is Local SEO Right for Your Business?
Over the last few years, major search engines like Google and Bing have made a big effort to tailor search results to the location of their users. As a result, more small to medium sized businesses have been seeing their organic traffic skyrocket! If you’re a business owner in San Diego County, then you optimizing your SEO for local searches isn’t just a good idea, it’s absolutely necessary. The reason being, without it, your target audience will have no way of finding you.
Photo: Dowtown San Diego during sunset
The Benefits of Local SEO
Consumers have been placing more of an emphasis on supporting local businesses. As a result, search engines are keeping up with this trend by placing a larger emphasis on showing business near their searchers. Here’s how the new shift will benefit you.
Greater Visibility
Local SEO is the fastest way to start generating organic traffic. Between being shown in maps, directories, and organic searches, you’re website and business will almost instantly gain greater visibility.
Faster Results
Traditional SEO campaigns are known to take longer to show results, which can sometimes take months. With localized SEO campaigns, you can begin reaping the benefits in just a matter of weeks.
More Affordable
Local SEO is far more affordable than traditional SEO campaigns. Since you are reducing the amount of competition, and eliminating national rankings, you’ll be able to generate new business at a lower cost.
Proudly Serving the Following
San Diego Communities
Carlsbad
Chula Vista
Coronado
Del Mar
El Cajon
Encinitas
Escondido
Imperial Beach
La Mesa
Lemon Grove
National City
Oceanside
Poway
San Diego
San Marcos
Santee
Solana Beach
Vista
Our Proven Local SEO Strategy
We wouldn’t be San Diego’s premier local Search Engine Optimization company without a proven track record. While our strategy is constantly evolving to benefit our clients, the following steps remain largely the same.
Photo: Local SEO strategy meeting
Define Business and Target Audience
Establishing the type of business you are, or strive to be is a crucial first step. It allows us to accurately identify your target audience and areas, allowing us to create a better overall campaign.
Create Local Profiles
Search engine listings and directories, like Google my Business and Yelp, play a key role in local organic search results. Since that is the backbone of all campaigns, we place a lot of emphasis on submitting and indexing early and accurately.
Localized and Industry Specific Link Building
Most local SEO companies may be satisfied with a few of the major search engine listings and directories. At Segal Media, we’re not. We find authoritative local and industry specific publications and citations to bolster your backlink profile.
Generate Customer Reviews
While your message is important, customer reviews play a huge role in the success of your company and local search campaign. That is why we focus on both generating, and responding to all customer reviews, comments, and concerns in a professional manner.
Geo Targeted Landing Pages
This is where Segal Media truly shines. By designing, creating, and optimizing geographically specific landing pages, we help you stand out from an often crowded search results page.
Optimize Listings and Pages
Running a local SEO campaign is more than just setting up listings and forgetting them. It takes experience, patience, and consistant effort to hold the top spot.
Frequently Asked Local SEO Questions
1. What is Local Search Engine Optimization (SEO)?
Local SEO refers to the marketing practice of optimizing your business website to rank for local, organic searches. More than just ranking in search results, local SEO campaigns ensure that potential customers can find your store or business in real life as well, which is crucial to your success.
2. Is Local SEO or Traditional SEO better?
The question of whether local SEO or traditional SEO is better completely depends on what type of business you are running, and your target audience. Typically, a business with a physical location that relies on customers coming into the store will do better with local SEO campaigns, and a business that sells products or services online will do better with traditional SEO.
For example, if you own a pizza shop in San Diego, your main objective is to get people to come to your shop or order for delivery. You want to rank locally so local customers can find you. It just doesn’t make sense for you to rank for pizza delivery in Chicago.
On the other hand, if you’re a pizza shop that specializes in selling high quality frozen pizzas nationwide, then you’ll want to create a traditional SEO strategy. While you may not rank as well as the local pizza shops, you may still want to target Chicago, as it is a big pizza town.
3. How long does it take to rank with Local SEO?
One of the main benefits of local SEO is the fast turnaround time. Most of our campaigns start seeing results within a few days of publishing and submitting websites and listings to search engines. However, depending on the competition in the area and industry, results do tend to vary.
4. What are citations and why are they important?
When we refer to citations and listings for local SEO campaigns, we are referring to your business profile within search engines and directories. For example, having your business cited in popular directories like YellowPages and Yelp. Once listed, it sends a signal to search engines that your business is legitimate, who will in turn feel more confident listing your business in local search results.
5. What are the benefits of using an agency?
Local SEO can be managed in house, but there are a handful of benefits that you miss out on when opting not to use an agency. First, local search campaigns are much more time consuming than people realize, which is only compounded when you’re trying to learn and run a campaign at the same time.
Digital marketing agencies, like Segal Media, are generally better equipped to handle local SEO. Meaning, we have run countless tests, and ranked even more sites. So, we know how and where to create profiles, how to handle customer reviews, and how to optimize your actual site to rank higher for local search queries.
Lastly, local SEO campaigns are significantly cheaper than running traditional SEO campaigns. However, when the correct strategy is implemented, they can often yield similar results. Which brings you, the client, a much better return on your investment.