Facebook Advertising Agency in San Diego, CA
Segal Media is the premier Facebook Ad Agency, located in beautiful and sunny San Diego. Learn how we help businesses and companies rapidly reach their marketing goals through tailored and targeted campaigns on the world’s largest social media platform.
Is Facebook Marketing Right for Your Business?
As of 2020, Facebook has over 2.6 billion global users, including 190 million users in the US. With one of the largest audiences, and hyper targeting options which includes location, age, interests, and more, the social media giant is a perfect fit for most businesses. That being said, Facebook still may not be the best advertising platform for certain industries and marketing goals. To learn more, make sure to speak with one of our marketing experts.
Photo: Balboa Park in San Diego, CA
The Benefits of Facebook Ads
Precision Targeting
Facebook has some of the most accurate targeting, and has access to interest points that you find anywhere else. Which means you can reach your target audience with unrivaled precision, with an engaging message.
Competitive Pricing
Cost-per-clicks on Facebook average around $0.30, which is hard to beat. With the right targeting, and the right strategy, you it’s not uncommon to bring those costs even lower, which means more money for you.
Exponential Growth
Facebook’s pixel allows it to learn the longer the campaign runs. Once it learns who your ideal audience is, it will work diligently to find all users who match your ideal customer, and continue to improve conversions as time goes on.
Proudly Serving the Following
San Diego Communities
Carlsbad
Chula Vista
Coronado
Del Mar
El Cajon
Encinitas
Escondido
Imperial Beach
La Mesa
Lemon Grove
National City
Oceanside
Poway
San Diego
San Marcos
Santee
Solana Beach
Vista
Our Proven Facebook Strategy
Photo: Facebook development strategy meeting
Define Goals & Target Audience
We meet with you to figure out what you hope to get out your Facebook campaigns. From there, we define goals and buyer’s personas before getting started.
Implement Tracking
No campaign will be successful without proper tracking. Before launching any campaign, we make sure the Facebook pixel is properly firing through all stages of your funnel.
Develop Creative Strategy
Facebook has a unique audience that requires attentioning grabbing creatives. Your audience, industry, and campaign goals will all be taken into account when crafting the perfect creatives.
Launch Initial Campaigns
After launching your intial Facebook campaigns, we closely monitor budgeting and performance across all assets to ensure everything is running smoothly.
Campaign Optimization
After monitorying the initial performance of your campaigns, we will go through all assets to cut underperforming ads and funnel pages, and increase reach of successful assets.
Continue Split Testing
Finding what works is only half the battle. Once we find what works, we continue to test different creatives, strategy, and targeting to improve return on investment (ROI).
Frequently Asked Questions
1. Do Facebook Ads work?
If implemented correctly, Facebook Ads can yield some of the most profitable returns of any platform. So yes, Facebook Ads work, and they work extremely well. But like all platforms, if you aren’t sure what you’re doing, or don’t undertand your target audience, then you’ll be burning money.
2. How does advertising on Facebook compare to Google?
Apple and Oranges. Facebook is a social media platform where users tend to go for entertainment. Google, on the other hand, is a search engine, who’s users are primarily focused on finding information and products related to their search. Both powerful in their own rights, but it’s difficult to compare.
3. What budget do I need to see results?
It depends on the type of results you are going for. If you just want to increse your brand’s awareness, or get more likes on your Facebook page, you can get great results with just $5 per day. However, if you’re looking to generate leads, or make sales, you’ll need to spend a bit more. Generally, you should determine your ideal cost per acquistion, and figure out your budget from there.
4. How do I know if Facebook is right for me?
While Facebook is right for most businesses, there are certain industries that don’t stand to gain much from advertising on Social Media. Facebook even prohibits certain industries and companies from advertising. With over 190 million active users in the US alone, chances are, you’ll be able to reach your ideal audience.
5. Aren’t Facebook Ads expensive to create?
Not at all! Facebook Ads will be as expensive or inexpensive as you choose them to be. Some companies opt to create high quality video productions with actors and creative directors. Other companies find success with low budget picture ads that they create themselves. The cost is what you make it.
6. Will my ads also show on Instagram?
If you want them to. Facebook owns Instagram, and will conveniently serve the same add on both platforms if you so choose. However, you can opt out of placements whenever you want to make sure that your ads are only shown on the platforms you want them to be shown on.
7. I’ve tried Facebook Ads before, why will it work this time?
Two reasons. First, when first launching Facebook ads, it’s important to launch multiple ads and split tests to see what works and what doesn’t. It’s incredibly common to have the same ad work in one campaign, while it completely tanks in another. Second, when you work with a Facebook Ads Agency, such as Segal Media, we understand the ins and outs of what works and what doesn’t. Using our own experience and proven strategies, we’ve been able to help businesses increase their ROI and consistently exceed their goals.
8. What if people leave negative comments on my ads?
We always believe in transparency, and less than shining feedback in a sea of glowing reviews usually does little to no harm. In fact, it can even make your business seem more human, which customers love. Facebook also allows you to monitor and interact with your community, they actually encourage it. So negative feedback could be great for seeing what your customers are saying, and you can directly respond to them to address concerns. At the end of the day though, you do have the ability to block or delete any posts that you believe to be detrimental to your company.