Search Engine Optimization (SEO) Company in San Diego, CA
Segal Media is one of the most highly sought after SEO companies in San Diego. With a proven track record of successful organic campaigns, we help businesses of all sizes identify both quick, and long-term strategies to drive traffic and results.
Is SEO Right for Your Business?
As of 2019, 95% of all online searchers click on a link on the first search engine results page (SERP). For businesses, especially in the B2B space, an effective SEO strategy helps reduce lead generation costs, and additionally, improves conversion rates and return on investment for paid marketing efforts. If you’d like to learn if an SEO strategy is right for you, make sure to talk to one of our marketing experts.
Photo: Balboa Park in San Diego, CA
The Benefits of Search Engine Optimization
Quality Traffic
SEO provides businesses with some of the highest quality traffic available online. Through focused efforts, and targeting the right keywords, you can target users who are looking for your products or services.
Long Term Strategy
When you invest in Search Engine Optimization, you’ll see results steadily increase as the campaign matures. The end result will pay off exponentially, as your organic traffic begins to drive significant revenue.
Steady Results
Once you begin ranking organically for highly sought after keywords and phrases, it will be difficult for your competitors to steal your traffic away. Barring any catastrophes, you’ll maintain your traffic and conversions.
If you’re new to the world of marketing, you may be wondering what the benefits of an SEO friendly website are, and if it’s worth the time and investment. In short, optimizing your website for search engines, such as Google, Yahoo, and Bing, contributes to your business in more ways than one. There’s a reason businesses, both big and small, invest so heavily in Search Engine Optimizations, so let’s take a look at why it’s a must have for you.
SEO is one of the primary methods of inbound strategies for both Business to Business (B2B) and Business to Consumer (B2C) companies. Why? Because it helps your target audience find you in organic search results, bringing in some of the highest quality traffic and leads available.
Research shows closing rates of 14.6% on SEO leads compared to a 1.7% closing rate on outbound leads.
When it comes to purchasing, consumers are 59% more likely to buy from a brand they are familiar with. SEO does a couple things to help your brand. First, it aids in building brand awareness with your target audience. If you provide answers and content surrounding the needs of your market, people will begin to become more familiar with your brand. Secondly, it helps establish credibility.
People buy from brands they are familiar with, because they trust the product and services they put out. If people are finding all their answers from your company website, then you will begin to become an authority in that space.
Optimizing your website for search engines isn’t just about content either, it’s about user experience. When you begin to invest in SEO, your website will become technically sound, mobile friendly, and faster, which will give you an edge over your competition.
Lastly, SEO is a long term marketing strategy. That means, investing in SEO will return dividends in the future. How? Unlike other paid inbound campaigns that provide quick but expensive results, SEO provides you consistent traffic for the foreseeable future. It’s not easy to rank for target keywords, but when you do, you’ll be able to hold onto those rankings for quite some time. This will give you a steady and consistent stream of high quality traffic and leads each month.
Proudly Serving the Following
San Diego Communities
Carlsbad
Chula Vista
Coronado
Del Mar
El Cajon
Encinitas
Escondido
Imperial Beach
La Mesa
Lemon Grove
National City
Oceanside
Poway
San Diego
San Marcos
Santee
Solana Beach
Vista
Our Proven SEO Strategy
Photo: SEO development strategy meeting
Complete Site Audit
We meticulously comb through your site to find where you currently stand, and where there’s room for improvement from a technical standpoint, as well as on and off-page.
Keyword & Competitor Research
One of the core components of SEO is the keyword research and analysis. We take our time to do in-depth research of high converting keywords in your space, as well as what your competitors are doing that may be giving them a leg up.
Keyword Targeting
After we have an idea of what keywords you should be targeting, and which keywords you already rank for, we begin to build out a plan. Assigning keywords to each page before they are created.
Source Code Optimization
Each page on your website has specific source code that holds more weight. By implementing the right keywords and content in the right places, you’ll increase your search engine rankings.
Content Creation
Using keyword analysis, we’ll create SEO optimized content so your target audience will be driven to your site.
Internal and External Linking Strategy
Your internal linking structure is crucial to helping search engines know which page to rank for specific keywords. We’ll take care of that for you. As for external links, or backlinks, we’ll create campaigns to get your site links from high authority, relevant domains.
Frequently Asked SEO Questions
1. What is Search Engine Optimization (SEO)?
Search Engine Optimization is the practice of optimizing your website for both users and search engines. With the correct strategy, and adhering to search engine guidelines, your website will move higher in the organic search results driving quality and relevant traffic to your site.
2. Is SEO better than PPC?
With Pay Per Click (PPC), you’re paying for traffic and potentially seeing results relatively quicker. If managed correctly, PPC campaigns can be incredibly lucrative, but if managed incorrectly, can be fatal for your business. SEO campaigns typically take longer to see results, but won’t break the bank when it comes to your marketing budget. Both SEO and PPC can help your business grow in different ways, therefore, equally important.
3. How long before you start seeing SEO results?
There are many variables when it comes to SEO. Generally speaking, it will take anywhere from 4 to 6 months before you start seeing real results. However, by uniting paid and organic efforts, you can start seeing results much quicker.
4. What are SEO backlinks?
SEO backlinks are when other domains link back to your website. They are crucial for your SEO campaign, because they let search engines know that you are a reputable website, and search engines in turn will view your website more favorably.
5. How do you generate backlinks?
There are a number of ways to generate backlinks. However, the most effective way to generate backlinks is to produce content or tools that are highly relevant for your industry. For example, if you can produce a unique infographic or piece of content that helps solve the problems of your target audience, others in your space will link to it as a useful resource.